Product Designer & Co-founder

Nov. 2023 - Present

This is an ongoing self-employed experience. I co-led research and product design, developing tools, workshops with Genspace & BioBAT, and biomaterial experiments to build a shared identity for the NYC Biodesign community, enhancing self-understanding and public engagement. We successfully published the project's article in the Social Science Research Methods section on Cambridge Open Engage (Cambridge University Press).

Brand Strategist

Mar - May. 2023 | Short-term project

I developed a strategy for urbanization and biological planning with the team, expanding the client's 12 global labs, and conducted stakeholder and user research. I also supported a B2B networking website prototype design and advanced marketing solutions to enhance collaboration and market presence.

UX Designer

Jan - Mar. 2023 | Short-term project

I lead the team to identified key challenges and opportunities to improve WTW’s digital platform for accessible travel, strategizing guides for enhancing product functions, visualization, and copywriting.

Product Strategist

Oct. 2021 - May. 2022

I conducted market research, reducing investment risks, and led B2B2C product design strategy, boosting competitiveness. I rebranded Nanhai City's image and coordinated teams, reducing project turnaround time.

Service Designer

Aug. 2020 - Jul. 2021

I conducted in-depth user research on Gen Z’s wealth management needs for China Merchants Bank, enhancing brand competitiveness. I strategized space design solutions for Excellence Group, improving sales. I also designed workshops and synthesized qualitative data for VANKE, informing strategic development.

Product Designer

Oct. 2019 - Apr. 2020

I designed a service system for unaccompanied children's airport pick-up, enhancing user experience through functional layouts. I also created immersive interactive experiences by synthesizing research data to improve space, service, and information experiences.