Brief
This project was a design sprint collaboration with the client Supernature Lab, a regenerative design and technology organization dedicated to transforming the built environment's current structures.
Our objective was to support Supernature Lab in its mission to raise awareness to scale its concept. We proposed a comprehensive strategy aimed at establishing them as a bio-planning leader focused on sustainable urban development. Our approach included fostering influential mindsets and creating impactful touchpoints through marketing and digital product design.
1. How can we advocate social responsibility in a society that is often rooted in the legacy mindset of cities, architecture, industries, and buildings?
2. We’re trying to make lives better, and wonder: What could become the 'soul of the movement'?
Primary
Architects
Designers
Government and authorities
Secondary
The younger generation
Educational organizations
School of thoughts
Tertiary
Inhabitants
Hyper-local communities
Community workers
[ Awareness ]
1. Future Meets Present
-- Green City Living Is Implementable!
From doubts about whether Supernature Lab's vision is merely conceptual or can become reality, we derived the question: "How might Supernature Lab make people believe in a bio-planned future?"
To address this, we proposed that Supernature Labs create and launch a future ideas solicitation activity with certain formats. This initiative would engage architects, design studios, urban planners, and local communities to generate and sketch ideas based on specific requirements, with the best works selected for implementation at designated locations.Insight: "Looks pretty cool, but are these just concepts or reality?"
2. City Dream Box
-- You are the future city life maker!
"How might we inspire younger millennials, Gen Z, and Generation Alpha to “take matters into their own hands”?
Supernature Labs, a silent change enabler.
Put Boxes with prompts to stimulate people's thinking and discussions by collecting their ideas of their dream city future.
[ Network ]
To help expand the 12 labs around the world, we developed a website prototype for stakeholders to connect and co-create.
Educate people about bioplanning and sell publications for marketing.
Introduce the XLabs by Supernature Labs with their vision and mission.
Users can quickly catch a glimpse of XLabs's services and access it.
Create an visible future of SNL's vision with a autoplay video on landing page
Launch a green plan movement led by SNL to invite more people to join and change our way of life, changing mindset.
Join XLabs network and connect to like-minded people and create collaborations to move forward.
[ Influence ]
[ Facilitate ]
Mentors and thought leaders can help users take the next big leap towards a more sustainable future.
