I'm a product designer with 5+ years of experience in UX Design, Brand Strategy, and Visual Design

Currently working part-time as UX Designer, I help the brand connect their business goals with customer needs with digital platform development.

👉   more enjoyable user experience on your laptop to browse this site   👈

DESIGN IN

UX

Strategy

Visual

A Toronto-based Product Designer rambling between disciplines in UX Design, Strategy Design, and Service Design.

Bagged a master degree in Transdisciplinary Design from @ Parsons School of Design in New York City.

Previously worked with @ Supernature Labs, @ TANG UX, @ LKKER SCM, @ China Merchants Bank, @ GAFA Student Creative Center, @ GAFA Graduation Exhibition, and more!
More About
SAFIHIKE
UX/UI  |  Health & Fitness  |  2023

Empowering Confident and Safe Hiking Journeys by Mobile App Design

Supernature Labs
Brand Strategy |  Sustainable Design  |  2023

Positioning brand strategy for a sustainable design startup in NYC

China Merchants Bank & TANG UX
UX Research  |  Finance  |  2021

Enhancing financial services through user research in China

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Brands I Worked With

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